Creative Thinking Boxes
Momofuku Ando’s boundless curiosity and creative thinking came up with amazing ideas that no one else had ever thought of. In these six boxes you can learn about Momofuku’s creative process. Play, have fun, and find the hints within you that can achieve inventions and discoveries.
CUPNOODLES MUSEUM YOKOHAMA 2F
What’s Inside the Creative Thinking Boxes!
Discover something completely new
Seek things that the world has never seen but would be nice to have.
Find hints in all sorts of places
There are inspirations that spark new ideas all around you just waiting to be found.
Nurturing an idea
An invention isn’t for just one person; have everyone use it.
Look at things from every angle
Investigate every perspective.
Don’t just go with the status quo
Question those things in life considered the usual way of doing things.
Never give up
Even if you fail the first time and the second time, keep on trying.
Exhibitions & Attractions
Make Chicken Ramen by hand in the factory. Enjoy the entire process of kneading, spreading, steaming and seasoning the wheat flour and drying it with the flash frying method.
Create your own completely original CUPNOODLES package, which is unavailable anywhere else in the world. For the cup that you design, select your favorite soup from among four varieties as well as four toppings from among 12 varieties.
The huge athletic facility offers the virtual experience of being a noodle in a huge factory, and going through the entire manufacturing process from making the noodles to shipping them.
An astounding quantity of packages shows how instant noodles, which started with Chicken Ramen, grew into a global dietary culture.
MOMOFUKU TV uses CG animation to tell the story of how Momofuku Ando overcame great adversity to achieve globally significant inventions.
This is a faithful recreation of the work shed where Chicken Ramen, the world’s first instant ramen, was invented.
The essence of Momofuku Ando’s words, thinking and action, is summarized in six keywords and expressed in a new style of modern art.
By combining images from his life and times along with endearing illustrations, an expansive 58-meter- long panorama guides you through the life of Momofuku Ando that was dedicated to the creation of new food.
At this food attraction, taste many different kinds of noodles from around the world like Momofuku Ando did while traveling the “noodles road” in search of the origins of noodles.
The shop features original goods from the CUPNOODLES MUSEUM and other items related to instant noodles. Many of the limited items in the shop are unavailable anywhere else.
In a window display, 4,000 marbles slide along a course that is made to look like a factory. Enjoy the speed of the sliding marbles and the numerous gizmos along the course.